from human to human
This is my “FOR WHAT”: To understand DESIGN
as an essential process in our daily lives, driving us to continuously evolve and fostering empathy through co-creation, prototyping, and iteration, with the goal of transforming and improving our environments. Also, to recognize subjectivity as a human quality that can be integrated into participatory processes, allowing us to develop of solutions in the form of objects, spaces, and experiences that promote the well-being of our communities.
Throughout my professional career, I have gained experience in the following areas:
art direction
develop visual styles and ensure that all graphic, conceptual, and aesthetic elements are aligned with the vision and objectives of the various projects managed within the organization.
web design / ux
create wireframes and final designs for websites, adhering to UX parameters such as usability, accessibility, efficiency, and user interaction.
editorial design
design and creation of publications such as books, magazines, and reports, among others, along with basic production knowledge.
methodologies
design and implementation of methodologies and workshops for conducting co-creation and prototype ideation processes.
communications
co-creation with the communications department in content for social media
branding
creation of brands and visual identities, based on the project brief and the expectations of the owner, product or service, and user.
illustration
the illustrations I create are based on rotoscoping, and I incorporate it as a complement in the visual narrative, implementing it in projects where the context allows.
