Hello!
I am karen fonseca saavedra
, a graphic designer with over 15 years of experience, specializing in editorial design, UX/UI, branding, and strategic communication. Over the years, my approach has evolved, recognizing that design is not just about aesthetics—it has the power to transform realities— This is the reason why I consider myself a graphic and social designer.
I work under principles that place people at the center, fostering collaboration, ethics, inclusion, and positive impact. To me, design should be:
Human-centered and inclusive
Addressing real needs while promoting accessibility and equity.
Participatory and collaborative
Co-created with those who experience it, ensuring meaningful and sustainable solutions.
Ethical and responsible
Considering the social, cultural, and environmental consequences of every decision.
Innovative and strategic
Exploring new ways to communicate, learn, and drive social change.
Activist and transformative
Challenging the status quo, fostering participation, and generating impact in communities and policies.
I have collaborated with companies such as Totto, Nutresa, and Helados Popsy, the public sector, international organizations like Konrad Adenauer Stiftung, National Democratic Institute and Netherlands Institute for Multiparty Democracy, and civil society organizations such as Seamos Democracia Digital and Extituto de Política Abierta, developing visual and digital products for strategies that drive meaningful change.
I will continue exploring new ways to use design as a tool for social impact and transformation.
key skills
UX/UI Design & PrototypingBranding & Strategic CommunicationEditorial Design & Content ProductionMethodology Development & Social InnovationTeam Leadership & Project Management
featured projects
DIME – Rights and information platform for women (UX/UI)
Demo.Reset – A project fostering democratic deliberation in five regions of the Global South
Toolkit HAGA & Toolkit GÉNERO – Tools for political advocacy and inclusion
Includere – Resource hub for inclusive employment (UX/UI)
Books for KAS – “Del Sur: Democracies and Deliberation,” “Permanent Citizenship,” “Peace and Sustainability”
education & certifications
Postgraduate in Strategic design for innovation – National University of Rosario (Ongoing, 2025)
Graphic Design and Production – Corporación Universitaria UNITEC (2005)
Certification in Social Innovation for Sustainable Development – UNESCO and Learning by Helping
Master €10 in Social Innovation – Learning by Helping
